Experience Futures, a nonprofit dedicated to bridging the digital experience divide, has released a report titled "The Rise of HX: Human Experience." The report emphasizes the importance of prioritizing human experience (HX) in digital transformation strategies and aligning digital products and services with social impact goals.
Focusing on HX is not only an ethical imperative but also a key driver of business success. A human-centered approach can yield 32% higher revenue and a 56% higher total return to shareholders than traditional business models. However, there is a significant gap between the adoption of human-centered design (HCD) approaches and the implementation of inclusive digital experiences.
To bridge this gap, organizations must take a holistic approach to HX, giving equal weight to customer experience (CX) and employee experience (EX). Integrating sustainability, inclusion, and social agendas into digital product and service design is crucial to avoid perpetuating inequalities, biases, and divisions.
The changing expectations of employees in the wake of remote work, with 67% expressing increased expectations of flexibility, highlight the importance of creating human-centered experiences. Organizations that successfully transform customer and employee experiences into human experiences are twice as likely to outperform their peers in revenue growth.
Creating inclusive technology is urgent to ensure that no one is disadvantaged in their economic success, access to education, healthcare, and civic participation. Business leaders must promote accountability and enhance transparency on the path toward successful transformation, recognizing that prioritizing a human-centered approach to change is not just ethical but crucial to scaling social impact.
Download the full report "The Rise of HX: Human Experience" from ExperienceFutures.org to learn more about the importance of HX in digital transformation and bridging the gap between technology and social impact.
